Through digital care, Favor strives to make healthcare accessible and works to close gender, socioeconomic & racial gaps in the healthcare system.

  • Art Direction, Brand Execution, Creative Ideation, Photoshoot Production, Illustration

    Photo Shoot
    Art Director: Elizabeth Capreol
    Photographer: Laura Barisonzi
    Lighting Crew: Mike Howard, Zach Felts
    Assist: Kate Blakley

    Brand Illustrations
    Illustrator: Elizabeth Capreol

  • Encourage applications for Teachers College, Columbia University from the Office of Admissions.

  • Programs: Adobe Lightroom, Adobe Photoshop, Adobe Illustrator

Request: a photo shoot to create an updated library of photography to use across all TC assets

Considerations: large group of students to provide variety in market, showcasing the new TC brand, use cases & more

  • Executing Creative Deck

  • Scouting Photographers

  • Scouting Locations

  • Organizing, scheduling and communicating shoot days (15 locations) and talent (55 students/faculty)

  • Directing on set and following through to post-production.

Full custom iconography set for website, app, and packaging. Concept and execution via Adobe Illustrator for EPS, SVG and PNG formats.

Motion Graphics…

Full custom iconography set for website, app, and packaging. Concept and execution via Adobe Illustrator for EPS, SVG and PNG formats.