Teachers College, Columbia University is the #1 Graduate School of Education, with a history of service, justice, and a focus on those in need.

  • Art Direction, Brand Execution, Creative Ideation, Photoshoot Production, Illustration

    Photo Shoot
    Art Director: Elizabeth Capreol
    Photographer: Laura Barisonzi
    Lighting Crew: Mike Howard, Zach Felts
    Assist: Kate Blakley

    Brand Illustrations
    Illustrator: Elizabeth Capreol

  • Encourage applications for Teachers College, Columbia University from the Office of Admissions.

  • Programs: Adobe Lightroom, Adobe Photoshop, Adobe Illustrator

Request: Admitted Student Day event experience design and graphic materials

Considerations: Columbia blue…

  • Executing Creative Deck

  • Scouting Photographers

  • Scouting Locations

  • Organizing, scheduling and communicating shoot days (15 locations) and talent (55 students/faculty)

  • Directing on set and following through to post-production.

While the TC team had a new look and fresh brand guidelines, the asset library to support the brand was limited. To support future marketing efforts, new illustrations were proposed, selected, and designed.