Project: Updating the brand library in two parts. A professional multi-day photo shoot to produce photography assets and new custom illustrations in the style of the brand inspired by campus.
-
Art Direction, Brand Execution, Creative Ideation, Photoshoot Production, Illustration
Photo Shoot
Art Director: Elizabeth Capreol
Photographer: Laura Barisonzi
Lighting Crew: Mike Howard, Zach Felts
Assist: Kate BlakleyBrand Illustrations
Illustrator: Elizabeth Capreol -
Produce and Art Direct a photoshoot showcasing our students, faculty and campus for future marketing materials.
Create new illustrations based on the look of 5 illustrations provided in the brand guidelines.
-
50+ students and faculty. 18 locations. 2 days. Organizing, communicating, scheduling, creative directing, and managing days of the shoot. Created creative deck, schedules and guide for participants at kick off. Photo touch-ups in post.
Explored campus, proposed illustrations and illustrated selections.
Programs: Adobe Lightroom, Adobe Photoshop, Adobe Illustrator
